I enjoyed a coffee a business director last week and was asked for a few generic bits of advice. There’s a number of areas I enjoyed exploring with him, but I thought you’d appreciate a blog that came off the back of that conversation.
We have signs from some people that the recession is coming to an end. We have murmurs from others that we are in a ‘W’ recession and that we haven’t seen the worst of it yet. Whichever version of the story you think is accurate, there is one question that we must grapple with during these troublesome times. How do you maintain a sense of focus, motivation, and a dash of hope when all around seems so turbulent?
What does it mean for an organisation to have hope? Is it blind optimism based in unrealistic dreams or is it the fuel that keeps the engine burning? It is a well known fact that during a recession the most innovative organisations are born. Why, some may ask? Simply put, when you’re back is against the wall you are forced to find more imaginative and creative ways to make things work. Whether this is in technology, software, construction practices, or a business that takes care of the needs of pets (!), there are many opportunities to let the creative juices flow.
So what are some of the ways to keep hope alive? Firstly, I would say it is essential to resharpen and refocus your business, eliminating any potential areas for stress. Time and energy levels are short and you don’t want to waste any unnecessary emotions on the bits of the business that drag you down. So, during this time of resharpening it is important to ask why you set up the business in the first place? Was it to give you greater flexibility? Or, to give you a larger level of financial security? Did you see a gap in the market you could launch into? The crucial thing is, are you still in it for your original goals or has running a business slowly dragged you down? Cut off the dross, get rid of the time wasting, and make sure you love what you do again.
Secondly, allow space for creativity. In many ways it is a survival of the fittest, and at this time more than any other you need to be that lean, mean, fighting machine. Therefore, make sure that your creativity is given the space to come into the forefront. Reading books, listening to podcasts, attending conferences…simply put do anything that helps you to think differently. A particular favour of mine, that I strongly recommend, is to learn about something that has no direct impact on your own business. It might be that you are an accountant and could spend a couple of hours looking into construction practices, or you run a nursery and would benefit from seeing how a car dealership works. By exposing yourself to different business models it opens up your mind to different ways of thinking and you might just find some important new ideas coming from this.
Finally, find the one thing that you are great at, set yourself goals that are both realistic and stretching and work towards those. Don’t get distracted by lots of administrational time drainers, but go after the sales. Work hard to get them in and reward yourself each time that you do. Become a sharp shooter to one specific goal. This sense of success and hitting those targets will give you the momentum you need to push out into other areas and maybe to launch new products. And without generating the finances your energies will be drained by spending excessive time managing your cash flow.
So in order to keep the winter blues away, keep the spring in your step, and to allow your business to be successful I hope you’re successful in resharpening and refocusing, and allowing creativity in to deliver on your one specific goal.
Keep warm 
